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VOLTZ Maraîchage European ambassador for your best vegetable varieties

Published on 09/05/2022 - by Judith
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May 9 is Europe Day, commemorating Robert Schuman's 1950 declaration, considered the birth of the European Union. This is an opportunity for VOLTZ Maraîchage to share its ambitions for growth and the resources it has put in place to become a benchmark player in the European market.

Satisfy the expectations of European markets with a rich and diversified offering

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Since our creation in 1985 in Alsace, we have been working to offer a unique diversity of products to our market garden customers. To achieve this, we explore the world in search of the best varieties to meet new expectations, and test them in the major production basins.

Our commitment to quality and our ability to listen, adapt and innovate have enabled us to position ourselves as a key, recognized distributor in the French market.

 

Spurred on by this success, we intend to challenge the existing system and pursue our growth dynamic on European markets, since the needs of a French market gardener are essentially the same as those of a European market gardener.

Replicating a proven model

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Our aim is to offer our European customers a range that is just as varied as in France, for conventional and organic production as well as for Vertical Farming. Our model has proved its worth, and we are now rolling it out on the export market, while remaining attentive to the specific needs of each market, in order to provide appropriate solutions. Our long-standing presence at the heart of the market-gardening industry, at the interface between our customers and our many partner suppliers, has enabled us to forge close relationships based on trust. Our 37 years of expertise in the seeds market, including 23 years in organic production, will be put to good use for European market gardeners.

 

To realize our ambitions and achieve a significant position in Europe, we have leveraged both internal and external growth. Strategic acquisitions, a strong synergy between our French and local teams, and a European digital platform are all elements enabling us to achieve solid, sustainable growth.

 

Rapid growth driven by resources

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The year 2020 marked a key stage in our growth strategy, with 2 acquisitions in Germany: in June, the business portfolio of HILD SAMEN, and in September, HERMINA-MAIER, a major independent distributor of professional vegetable seeds in Germany and Austria.

 

With the arrival of HILD SAMEN, our offer has been enriched by a new genetics. Above all, VOLTZ Maraîchage has added a major string to its bow: the status of breeder. In addition to our traditional activities as distributor and developer, we are now in a position to directly guide breeding programs. Eventually, we'll be able to offer our own genetic solutions to meet our customers' needs even more effectively.

 

 

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We remain open to other opportunities for integrating companies that would enable us to strengthen our presence in Europe. At the same time, we are setting up local teams in fundamental areas, so that we have all the skills and knowledge we need to satisfy our customers: market trends, specific needs, soil and crop specificities, etc. We are integrating into this presence teams of product developers dedicated to each country, whose role is to agronomically test our varieties before they are validated commercially.  

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This development is underpinned by our rigorous, high-performance organization, which enables us to be highly responsive and efficient. Seed storage, order processing and support functions are kept in France at our logistics center in Brain sur l'Authion. For both conventional and organic production, we implement rigorous controls to guarantee our customers batches that meet the highest quality standards. No fewer than 15 people, including 4 in our laboratory, are dedicated to this task.    

 

 

To further support our customers and offer them additional services, we now offer online seed sales. Our e-commerce site is available in 22 countries in the local language(s). Proximity and responsiveness are at the heart of this new tool, which provides a level of service equivalent to that offered by a sales representative. Orders are dispatched within 48 hours, and stock levels are checked at the time of ordering. Secure payment can be made by credit card, or in 3 instalments without charge if the customer so wishes.

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